Good afternoon and welcome to another edition of Cards and Creations by Lori McBride. My name is Lori McBride and I’m a Stampin’ Up! Independent Demonstrator.
Whisper White has been a Stampin’ Up! staple for so long. We love it and we know you love it, too. We are sad to announce that the supplier’s mill producing our Whisper White cardstock has permanently closed due to impacts from the COVID-19 pandemic. Unfortunately, we weren’t given much notice on this closure. This means that the technology unique to this particular supplier is now unavailable to us and we can no longer offer our Whisper White cardstock and related products, such as Whisper White Note Cards & Envelopes. Please note that this won’t affect any of our other cardstocks, this only affects Whisper White.
We know Whisper White has a huge fan base; we’re big fans, too! And we are crushed that it’s going away. Even though this decision was out of our hands, rest assured that we jumped right into action to find the best replacement paper possible. We have dedicated many hours to source and test alternative cardstock options from several suppliers to find the perfect fit that still maintains the Stampin’ Up! quality you know and trust. We are happy to share that we have found a winner for our new cardstock, Basic White!
The quality of our new Basic White was thoroughly tested by our quality assurance and product teams. It also tested very well with demonstrators and concept artists who gave it a huge thumbs up. We believe in the quality of the new Basic White cardstock and we know it will become your new crafting staple!
What does this mean for you?
With Whisper White going out of production, this means a number of Whisper White products will be affected. We know preorder is a time for you to purchase new items to prepare for the upcoming months of your business so we wanted to give you this information before Whisper White products sell out and before all Basic White products are fully ready so you can include it in your business planning. Below is a list of all products that will be replaced with our new Basic White cardstock. These items are now available while supplies last with an order limit of 2 per item per order.
- Whisper White 12″ x 12″ (30.5 x 30.5 cm) Cardstock (124302)
- Assorted Memories & More Cards & Envelopes (149710)
- Whisper White Note Cards & Envelopes (131527)
- Whisper White 3″ x 3″ (7.6 x 7.6 cm) Envelopes (145829)
- Whisper White 8-1/2″ x 11″ Cardstock (100730)
- Whisper White 8-1/2″ x 11″ Thick Cardstock (140272)
- Whisper White Medium Envelopes (107301)
Our new Basic White products will become available to purchase as soon as we have them in stock. This means that some Whisper White and Basic White products may be available at the same time. Additionally, due to the nature of sourcing, some Basic White products may not be available before the Whisper White products sell out. Please know that we are working on getting these products available to you as fast as possible.
Since this change is outside our control, we haven’t been able to tackle all necessary alterations at once. You may still see the name Whisper White on some of our non-cardstock product labels, catalog, and marketing material for a while. We will be working on a rolling change to address this.
What does this mean for your customers?
While we expect this to come as quite a surprise, we hope that this transition to our new Basic White products can be an exciting change for everyone! To help soothe any nerves about this change, we want to provide as much information as possible to help you get the word out about our new Basic White cardstock.
We’ve created a printable flyer US | CA for your customers with all the new Basic White product information in one place. We recommend you print this out and put a copy of it with any catalogs you hand out so your customers can easily access the new ordering information for these products.
We also have a video message addressing some potential concerns that you and your customers may have. This video goes over a comparison of Whisper White to Basic White so you will know what to expect with this change. You can watch the video here. Please feel free to share this video with your customers.
It’s always hard to say goodbye, but we are excited about the new Basic White product line and we encourage you to try it out! We are confident that you’ll love it just as much as we do.
Until next time – Happy Stampin’ Everyone!